StatusPal — Detect, fix, and communicate incidents, in one platform

Remote (Europe / EU-overlapping timezone) · Full-time · Base + uncapped commission + founding equity

About StatusPal

StatusPal helps engineering and IT teams detect, fix, and communicate incidents — monitoring, incident response, and status pages in one platform. When something breaks, we help teams catch it, resolve it, and keep their users informed automatically, instead of drowning in "is the service down?" tickets.

We're a small, profitable, founder-led team. The product works, customers pay for it, and our economics are strong: we can afford to acquire customers aggressively because they stay and they're worth a lot over their lifetime. What we haven't done yet is build a real growth engine on top of that. That's the job.

Why this matters for you: there's no runway clock here and no burning someone else's money. You'd be building growth on top of a business that already works — with the autonomy to focus on what compounds, real ownership through founding equity, and the stability that most venture-funded roles can't offer.

This is not a blank slate. You'd inherit a working product, real revenue, and real customers — and own the job of turning that into repeatable, scalable growth.

The role

We're hiring our Founding GTM Lead — the first person whose entire job is to make StatusPal grow faster.

You'll own go-to-market end to end: both demand (how the right people discover StatusPal) and sales (how they become paying customers). You'll wake up thinking about how we sell more — and you'll have the latitude to test any channel that might work: outbound, partnerships, content, SEO, paid, co-marketing, distribution deals, referral. You decide where to place the bets, you run the experiments, and you own the number.

You won't do all of it by hand, and you're not meant to. You'll leverage AI to operate like a larger team — drafting and repurposing content, researching and personalizing outbound, automating the busywork — and bring in freelancers, contractors, and (if and when it clearly drives more revenue) sales reps, managing them to multiply your output. You don't need to build a big team for its own sake; you need to own and run the growth function so it compounds without the founder in the day-to-day.

You'll work directly with the founder on strategy and have genuine autonomy on execution. This role exists to take growth off the founder's plate — not to check in for approval on every move. Our ambition is to grow several-fold over the next couple of years, and this role is how we get there.

What you'll own

• Pipeline and revenue — new and existing. You're accountable for growth overall: winning new customers and expanding revenue from current ones through upselling and new offerings. You define the targets, build the motions that hit them, and report honestly on what's working.
• Run it independently, with help as needed. Operate hands-on, and bring in and manage freelancers (and reps, if the numbers justify it) to scale what's working. The point isn't a big team — it's that you own the function end to end so the founder stays at the high level, out of the day-to-day.
• Sales, end to end. Outbound, qualification, demos, and closing. You design the sales motion and run it day to day, then systematize it.
• Demand and marketing. You own the strategy across content, SEO, partnerships, and any other channel worth testing — including what we publish (blog topics, LinkedIn, launches) and ensuring it ships, whether you write it, an AI drafts it, or a freelancer produces it under your direction. SEO is already our strongest organic channel; ramping it is an early priority.
• Paid acquisition and analytics. Own and optimize our existing Google Ads (and any new paid channels worth testing). Just as important: build the measurement and attribution so we actually know which channels convert to paying customers, not just leads. Right now we generate leads from paid but can't yet confirm it's a profitable channel — closing that loop is one of your first jobs.
• Channels, partnerships, and new markets. Identify and build distribution — integrations, co-marketing, referral, and a partner program — including as a route into new regions such as the US. Partnerships are a core growth lever for us, not an afterthought.